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John Martin’s Book – October, 1926

Posted on October 19, 2009August 2, 2015 by Martha

I love everything about these old magazines — the stories, illustrations and advertisements are all charming.  40¢ seems expensive for 1926, but they are pretty wonderful — more like a soft-bound book than a magazine.  This one is just a little larger than a National Geographic magazine — my copies from the 1930s are larger but thinner, and the paper is slightly glossy and didn’t turn brown as badly as these, which were pretty dark before I Photoshopped them.

I had no idea that Jell-O used to come in chocolate — yuck!  I also discovered that Colgate’s Ribbon Dental Creme was the first toothpaste to come in a collapsible tube — it was previously sold in glass jars (Wikipedia is so great).

The front and back covers and the first two pages were illustrated by George Carlson, who was fabulous and did lots of work for JMB.  Visit MagazineArt.org to view more of these great covers.

JMB-Oct-1926-Cover

JMB-BackCover-Oct-1926-1

JMB-InsideCover-Oct-1926JMB-InsideCover2-Oct-1926

JMB-Jello-Oct-1926JMB-Crayola-Oct-1926

5 thoughts on “John Martin’s Book – October, 1926”

  1. jan says:
    October 19, 2009 at 8:10 pm

    Very cool! I love the black cats, especially! I have never heard of John Martin’s Book, but they do look very fun. I think it is interesting that on the ‘Pranks’ page, the ‘Binney & Smith Co.” is in giant font and the ‘Crayola’ brand is tiny. These days, many people would not recognize the B&S name, but everyone knows Crayola!

    Reply
  2. barbara says:
    October 20, 2009 at 6:28 am

    Halloween graphics are one of my favorite things, and these are some of the best I’ve ever seen. Wow!

    Reply
  3. Lisa says:
    October 20, 2009 at 6:39 am

    Very cool images!

    Reply
  4. Ann says:
    October 20, 2009 at 9:31 pm

    Thank GOODNESS toothpaste is in tubes now! When I think of how many times I drop my tube, the idea of a glass jar makes me shudder! Do you think it’s too late to get the free trial size?

    These are cool halloween graphics! I enjoy seeing slices of life from years ago! And chocolate jello? EWWW is right – it isn’t too shocking that it is no longer offered!

    Reply
  5. pratima says:
    October 21, 2009 at 5:38 am

    The illustrations in the old books are wonderful! Thanks for these little fun bits about the past.

    Reply

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